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I have recieved questions about the label CC41.
CC41 is a label made in Britain during the WW2. CC stands for Controlled Commodity and refers to the production and planning of the clothing industry during the years after 1941. The government in Britain was rationing clothes during the war, despite that the prices started to increase, and a severe inflation were at risk. A Utility scheme started, the amount of cloth to use and the manufactures were strictly regulated to stop the prices to increase. The garments produced within the scheme were labelled CC41. But some costumers were complaining, and the Times wrote “Short of clothing everyone in a sort of ‘battle-dress’”. The Board of Trade then commissioned British designers to produce Utility clothing. By the end of 1942 many branded goods had disappeared, and the only label appearing in most clothes until the end of the war was the CC4 Utility tag.

I have a wonderful book about this, “Forties fashion. From siren suits to the New Look” by Jonathan Walford.
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