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“We were allowed to wear trousers. But there were men that didn’t like it.” In the exhibition Fashion on the Ration: 1940’s Street Style at the Imperial War Museum in London women tell their stories about fashion during the WWII.

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Women liked wearing trousers and many liked the uniform which as many as a third of the population in Britain was entitled to wear during the war. For some women the uniform gave them a new kind of self esteem, as they went from being merely  a part of the household to having an important role in society. The famous store Fortnum & Mason advertised clothing as being for heroines at the home front.

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The war had of course horrifying effects but there were some interesting consequences too. Fashion changed – trousers were accepted which ment more freedom and lesser rules for women about what to wear and not.

The exhibition ends with the question: What can we learn?

Well, a lot! Ration is needed today – we have to take care of the planet. Further more, during the war fashion took a new way – people were creative instead of only being recievers of fashion dictates.

How are you creative? Please, let me now!

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